nba2k17, 2ksports, nba2k, nba, video games, atbnews

NBA 2K17 Features Improvements Across The Board

I had the chance to visit the studios at 2K this week and get an advance sneak peak of NBA 2K17. For full disclosure the trip was paid for...
Nike, nike basketball, Isiah Thomas, Anthony Davis, Kyrie Irving, DeAngelo Russell, Jordan Clarkson, Julius Randle, DeMar DeRozan, Paul George, LeBron James,Kevin Durant

Nike Basketball introduces the “Come out of Nowhere” campaign

To celebrate the tip off of the NBA season, Nike Basketball introduces the “Come out of Nowhere” campaign. Each athlete has unique challenges to meet – old rivals and...
Nike, Adidas, Li-Ning, Sneakers, Giannis Antetokounmpo, Milwaukee Bucks, nba, atbnews

Giannis Antetokounmpo getting a big shoe deal?

Bucks star Giannis Antetokounmpo is spending the week walking through brand pitches from companies looking to position him as the future of basketball — a sharp rise for a...
Lonzo Ball, ZO2 Prime, BBB, Big Baller Brand, Sneakers, atbnews, Lakers

EXCLUSIVE: Lonzo Ball Reveals New Design for the BBB ZO2 Prime

Keeping fans on their toes and taking unexpected turns has seemingly become a staple of the BBB team’s strategy. From the rollout of Zo’s and LaMelo’s signatures, to Zo...
Adidas, Sneakers, James Harden, Houston Rockets, nba, atbnewsvideo

Adidas unveils the ‘James Harden Volume 1’ signature shoe

One year after signing the Rockets superstar, Adidas finally unveiled the Adidas James Harden Volume 1 collection Saturday. Harden signed a 13-year, $200 million contract with the apparel provider...
Business, Kobe Bryant, Magic Johnson, nba, atbnews

Kobe Bryant launches $100 million venture capital tech fund

Retired NBA guard Kobe Bryant announced Monday the creation of a venture-capital fund, investing $100 million in technology, media and data companies. Bryant, 37, will team up with Jeff...
Drake, Madison Square Garden, Derrick Rose, New York Knicks

Drake brings out Derrick Rose at summer16 in MSG

  Drake whipped the crowd at Madison Square Garden Friday night into a frenzy with 2 special guests ... Derrick Rose Jr. and his dad. https://www.youtube.com/watch?v=QTeqGBX490M The Knicks star got an even...
Business, Sneakers, Giannis Antetokounmpo, Milwaukee Bucks, nba, atbnews

Giannis Anteokoumpo announces long-term partnership with Nike

Giannis Antetokounmpo: Family. Loyalty. Legacy. Excited to announce my long-term partnership with @NikeBasketball #FamilyOverEverything #Antetokoumbros #OnAMission @thanasis_ante43 @kostas__ante13 @alex_ante29 @francisadetokunbo – via Instagram Just as LeBron has been chasing Michael...
Ice Cube, Summer League, Allen Iverson, Michael Jordan, Charlotte Hornets, Roger Mason, nba, atbnews

Allen Iverson to serve as head coach/player in new BIG3 league

Hall of Fame guard Allen Iverson has committed to serve as a head coach/player in the new BIG3 three-on-three professional basketball league that’s set to launch this summer, sources...
Drake, Frivolities, Showbusiness, LeBron James, Cleveland Cavaliers

Drake brings LeBron on stage at Columbus concert

Fresh off signing a new multi-year deal with the Cleveland Cavaliers, LeBron James graced the stage at Drake’s “Summer Sixteen” tour stop in Columbus, Ohio on Saturday night. James...

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SENIOR MEN’S NATIONAL TEAM JUNE 2018 TRAINING CAMP ROSTER ANNOUNCED

TORONTO, Ont. (June 18, 2018) - Canada Basketball is pleased to announce the roster for training camp and exhibition play ahead of the FIBA Basketball...
Adam Silver, NBA, Atbnews

NBA memo says ‘one-and-done’ rule could be removed by 2021

The NBA released a memo to its 30 teams cautioning that the one-and-done rule would be eliminated by 2021 or 2022, according to ESPN's Zach...
Kwahi Leonard, San Antonio Spurs, Los Angels Lakers, Los Angels Clippers, Boston Celtics, New York Knicks, Trade, Sacramento Kings, Atbnews, Nba

Kawhi Leonard wants out of San Antonio

Kawhi Leonard wants out of San Antonio, league sources tell ESPN. Shams Charania of Yahoo Sports added that Leonard has "grown uncomfortable" with the Spurs, leading...