O’Keefe will leave Canada Basketball on June 30 to return to her roots in the basketball hotbed of Niagara Region as Associate Director, Athletics & Recreation, at Niagara College.
The Canada Basketball Board of Directors will immediately begin the search for a new President & CEO.
“I’m excited for the next phase of my life,” O’Keefe said. “I’ve always thought I would like to move back to the Niagara Region and Niagara College has opened this door for me. There are so many great things happening at Niagara College and I’m thrilled to join the team.”
O’Keefe began her professional career with Canada Basketball in 1994 and has held a variety of positions including Manager, Communications (1994-1996, 1998-2002), Director, Basketball Operations (2010-12), Executive Director (2012-15) and President & Chief Executive Officer (2015-Present).
Prior to re-joining Canada Basketball in 2010, O’Keefe was the Executive Director of Ontario Basketball (2007-2010).
O’Keefe was integral in bringing several world-class tournaments to Canada, including the 2015 FIBA Americas Women’s Championship in Edmonton and this June’s FIBA U18 Americas Championship 2018 in St. Catharines, Ont.
As President & CEO, O’Keefe worked to develop stronger relationships with provincial/territorial partners, national stakeholders and other international federations. In addition, she was responsible for the oversight of all government relations and supported sponsorship negotiations for the organization.
“I’m very proud of the work we’ve done at Canada Basketball,” O’Keefe said. “We set out with our strategic plan and we’ve made incredible progress against all of it. I want to thank the incredible staff and Board at Canada Basketball for their support, hard work and determination. Canada has taken many steps forward in basketball and we should all be excited for the future.”
A member of the Central Board of Federation of International Basketball Association (FIBA) (2014-present), Executive Committee member of FIBA Americas (2014-present) and FIBA Americas Central Board member (2010-present), O’Keefe has worked tirelessly to grow the game of basketball around the world, while elevating Canada’s presence on the international stage.
Currently, O’Keefe is also a Board Member of 2021 Canada Summer Games Host Society (2017-present) and Canadian Team Sports Coalition Executive (2012-present). via CanadaBasketball Media release