Business, Sneakers, Giannis Antetokounmpo, Milwaukee Bucks, nba, atbnews
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Giannis Antetokounmpo: Family. Loyalty. Legacy. Excited to announce my long-term partnership with @NikeBasketball #FamilyOverEverything #Antetokoumbros #OnAMission @thanasis_ante43 @kostas__ante13 @alex_ante29 @francisadetokunbo – via Instagram
Just as LeBron has been chasing Michael Jordan’s ghost as the game’s preeminent icon, Antetokounmpo is drawing comparisons to James — on the court, at least. Though Antetokounmpo is starting to realize that his exceptional talent makes him a marketable product, his inclinations as a professional thus far bear little resemblance to LeBron Inc. Antetokounmpo will almost certainly be on a first name basis with the public — as much a function of syllables as stardom — but there are few entrepreneurial ambitions. At a recent round of meetings with leading shoe companies, representatives pitched Antetokounmpo by citing their campaigns and brand-building for other NBA stars. Antetokounmpo, according to those with intimate knowledge of the meetings, found the approach perplexing. These stars were his competitors, and the notion of using their brands or personas as a template seemed backward. – via ESPN

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