Lonzo Ball, the potential No1 overall pick in June’s NBA draft, announced the release of his first signature sneaker on Thursday.
The UCLA point guard’s upstart Big Baller Brand unveiled the ZO2 shoe line with the main pair retailing for $495 on the company’s website.
A Slam Magazine report indicated the ZO2 Prime will retail for $495 because Big Baller Brand “is aiming for Lonzo’s signature sneaker to tap into a new market – above the athletic performance kicks from the likes of Nike, Jordan, Adidas and Under Armour, but below the high-end designer shoes of Gucci, Prada or Louis Vuitton.”
Other apparel on the Big Baller Brand website includes shirts and hats ranging from $38 to $100, while flip-flops with Ball’s insignia are being sold for $220.
A pair of the sneakers in the ‘Wet’ color scheme autographed by Ball, arriving in a key-locked glass box with a floor mirror and LED lights, retails for $995.
Lonzo Ball is thought to be the first player to have his own independently made signature shoe before the NBA draft.
— SHAQ (@SHAQ) May 4, 2017
For a first signature sneaker I'm actually a fan of the look of the Ball's shoe. Functionality remains a question and $500 laughable 🤦🏾♂️
— Spencer Dinwiddie (@SDinwiddie_25) May 4, 2017